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Making sense of consumer behavior and leveraging that knowledge successfully is one of the most significant opportunities for consumer-facing companies to drive profit growth. That is why we chose to make this topic the focus of our latest issue of Consumer Insights.
Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.
...please read this paper in which Simon-Kucher offers advice for A-brands to sustainably compete against private label