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The global strategy and marketing consultancy Simon-Kucher & Partners has appointed eight new partners worldwide, four in the U.S. alone, effective January 1, 2015. This raises the total number of partners to 73.
Simon-Kucher’s 2014 Holiday Shopping Study reveals the real motives behind consumers’ decisions heading into retail’s busiest time
Making sense of consumer behavior and leveraging that knowledge successfully is one of the most significant opportunities for consumer-facing companies to drive profit growth. That is why we chose to make this topic the focus of our latest issue of Consumer Insights.
Profitability at risk: Most companies fail to successfully position their new products in the market, a recent study reports. This problem is self-inflicted, but curable: Pricing and marketing need to be the top priority of the innovation process.