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Simon-Kucher’s Global Pricing Study reinforces severity of ongoing price wars and offers solutions for the suffering industry
Simon-Kucher’s 2014 Holiday Shopping Study reveals the importance of discounting strategically this time of year
Why it’s urgent – and how the best companies combine innovation and marketing to rebuild their pricing power and their profits.
Simon-Kucher’s 2014 Holiday Shopping Study reveals when and why consumers are planning to make the bulk of their purchases this season