European Paper & Packaging Strategy Conference 2018

10:00 - 18:00 Uhr

Sheraton Frankfurt Airport Hotel , Hugo-Eckener-Ring 15, Frankfurt 60549 , Germany



TopLine Power® – Smart packaging and digitalization

After years of focusing on standard business, many companies in the paper & packaging industry currently shift their focus towards smart packaging, consistent commercialization of their value-add and digitalization in sales, marketing and pricing.

This shift poses new challenges to traditional business models and requires paper & packaging companies to rethink their product and service portfolio, sales strategy and pricing models.

The European Paper & Packaging Strategy Conference 2018 offers you the opportunity to find out how industry leaders approach smart packaging and digitalization:

  • Stefan Kunzmann, Sales, Marketing & Innovation Director Central Europe at DS Smith, on Smart corrugated packaging
  • Jose Redondo, Global Pricing Excellence Leader at O-I, on Value Selling, the O-I example
  • Eric Schmid, Vice President Commercial Management at Tetra Pak International SA, on Smart packaging at Tetra Pak
  • Dr. Daniel Bornemann, Partner & Head of Global Paper & Packaging Practice at Simon-Kucher & Partners, on Smart packaging and digitalization
  • Mark-Daniel Rentschler, Senior Director at Simon-Kucher & Partners, on Monetizing innovation

Simon-Kucher & Partners is the leading consultancy in marketing, sales, digitalization and pricing and has implemented successful top line growth initiatives at many paper & packaging companies in recent years.

We look forward to meeting you at the European Paper & Packaging Strategy Conference 2018 in Frankfurt!


10:00 - 10:30
Registration and welcome coffee
10:30 - 10:45
Welcome and introduction
10:45 - 11:15
Smart packaging: Trends and commercialization
11:15 - 12:00
Smart packaging at Tetra Pak
12:00 - 13:00
Networking lunch break
13:00 - 13:45
Value selling, the O-I example
13:45 - 14:30
Smart corrugated packaging
14:30 - 15:00
Networking coffee break
15:00 - 15:45
Monetizing innovation
15:45 - 16:15
Panel discussion – Smart packaging and digitalization
16:15 - 16:30
Wrap-up and outlook: Smart packaging and digitalization
16:30 - 18:00
Networking reception with drinks and snacks