Brad Soper is a Partner at Simon-Kucher in Atlanta where he specializes in pricing excellence and sales force transformations. While he has worked within most industry verticals, his recent focus has been primarily on the B2B sector with a particular focus on chemicals, building materials, industrial/capital goods and B2B service companies. Brad’s areas of expertise include go-to-market strategies, customer segmentation, pricing strategies, value-based discounting and sales force effectiveness.

Prior to joining Simon-Kucher, Brad worked with a leading private equity firm as a turnaround specialist where he did multiple long-term placements supporting the executive teams of portfolio companies. This operational involvement, combined with international consulting experience at a leading strategy and management consulting firm, enables Brad to bring a multifaceted perspective to his projects.

Brad received his Bachelor of Science from the United States Naval Academy where he was a four-year varsity football letterman. Brad flew F-14 Tomcats for nine years in the US Navy prior to earning his MBA from Harvard Business School.