Annual Atlanta Strategy, Pricing and Sales Forum

12:00pm - 6:00pm

Four Seasons Hotel, 75 14th St NE, 30309 GA, United States



Get connected with experts and build connections with fellow senior leaders in Atlanta and learn how executives and thought leaders at leading companies are solving some of the most pressing Pricing, Marketing, and Sales challenges across all phases of the pricing lifecycle.

We have assembled a variety of industry experts and speakers who will share their experiences. The key topics of this forum are:

  1. Pricing first steps: How to co-ordinate and mobilize your organization to accelerate a pricing journey
  2. Pricing transformation: How to take your organization’s pricing practices to the next level
  3. Pricing governance: How to set and enforce pricing practices to avoid revenue leakage
  4. Sales effectiveness: How to equip your sales force to drive profitable growth

This event is geared towards leadership and management looking to network with peers and gain new insight into the evolution of the pricing experience. We look forward to welcoming you at the event and hope you can join us for the cocktail reception afterwards!


12:00 – 1:00pm
Registration and Lunch
1:00 – 1:20pm
Welcome address


1:20 – 2:05pm
“Pricing Transformation to Drive Growth”
2:05 – 2:50pm
“Pricing governance: Establishing a Discounting Strategy in a Decentralized Environment”
2:50 – 3:30pm
Coffee Break & Networking
3:30 – 4:05pm
“Getting Started on a Pricing Journey”
4:05 – 5:00pm
“Achieving Profitable Growth Through Sales Effectiveness”


5:00 – 6:00pm
Cocktails, Hors D'oeuvres and Networking