3rd European CHC Strategy Forum

10:30 a.m.

Hilton Hotel Munich Airport, Terminalstraße Mitte 20, Munich 85356 , Germany

SEP

28

Successfully Managing CHC in View of Changing Sales Channels: Online and Offline

Seizing sustainable growth opportunities in the emerging multi-channel and multi-national sales environment

Over the last decade, nothing has disrupted well-established industries so drastically as the rise of online sales channels. At the same time, this has been an opportunity for companies to implement innovative business models for profitable growth. Although the first industries to embrace online sales were primarily media and travel, today companies from the FMCG and CHC sectors are under pressure to adapt to the new circumstances in order to remain competitive in the future.

Hosted by Simon-Kucher & Partners, this forum provides essential insights and examples of strategies on how to successfully manage online channels in the CHC business.

The forum will explore the challenges and opportunities that digital transformation can bring to your sales, pricing, and marketing strategies, from generating incremental sales growth online through an integrated multi-channel marketing approach, to effectively implementing international pricing corridors and trade terms to cope with increased price transparency.

Agenda

10:30 – 11:00 a.m.
Registration and welcome coffee
11:00 – 11:30 a.m.
Welcome and introduction

Digital transformation: Key trends and challenges in the CHC market

11:30 – 12:15 p.m.
Levers to grow the CHC business in the online/multi-channel world

Speaker(s)

12:15 – 01:15 p.m.
Lunch break
01:15 – 02:00 p.m.
Marketing effectiveness in an multi-channel environment
02:00 – 02:45 p.m.
Managing international pricing and multi-channel trade terms

Speaker(s)

02:45 – 03:00 p.m.
Closing address: Key takeaways and lessons learned

Speaker(s)

03:00 – 03:45 p.m.
Networking reception with drinks and snacks