Books

Monetizing Innovation

Confessions of the Pricing Man – How Price Affects Everything

Profitable Innovation - Free download

The Key to Higher Profits: Pricing Power - Free download

It's time for e-commerce to grow up – Free download

The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

Hidden Champions of the 21st century

Manage for Profit not for Market Share: A Guide to Greater Profits in Highly Contested Markets

Beat the Crisis: 33 Quick Solutions for Your Company

Strategy For Competition

Customer Loyalty Programmes and Clubs – Second Edition

Price Management in Financial Services: Smart Strategies for Growth

Power Pricing: How Managing Price Transforms the Bottom Line

Hidden Champions: Lessons from 500 of the World's Best Unknown Companies

Price Management

Признания мастера ценообразования. Как цена влияет на прибыль, выручку, долю рынка, объем продаж и выживание компании