What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Holiday Shopping Report 2024
2024 Global Telecommunications Study results
The Demand Revolution
Streaming Study 2024
Better Health
Unlocking potential with Revenue Growth Management
Sustainability 2024: Navigating consumer behavior
Better Market Access in Pharma
Better Biotech Growth
Generative AI
United States
monetization
Nov 05, 2024 | Blog

Operational Monetization Part II

election
Nov 04, 2024 | Blog

The US Presidential Election Is Affecting Holiday Spending – Here’s How

packaging
Nov 01, 2024 | Blog

How core-IT system providers can unlock growth with packaging: four essential steps

Insurance
Operational Monetization
Oct 25, 2024 | Blog

Operational Monetization

Image of grey metal siding on a building with holes in it forming an interesting pattern of light and shade in triangular shapes
Oct 23, 2024 | Blog

GenAI use cases for B2B commercial growth

Industrials
United States
holiday
Oct 23, 2024 | Blog

2024 Holiday Spending Analysis: Will Gen Z & Millennial “Doom Spending” Bolster Retail Sales?

image1
Oct 17, 2024 | Blog

Key trends and competitive landscape from IFA 2024

Consumer
Digital marketing
Oct 15, 2024 | Blog

Digital marketing in B2B: Initiate with impact

Nordics
A general image symbolizing the concept of psychological pricing, focusing on pricing strategies and their influence on consumer perception and purchasing decisions
Oct 14, 2024 | Blog

Psychological pricing for consumer brands

Consumer
China
NRDL Outlook China
Oct 08, 2024 | Blog

NRDL China: 2024 outlook

Healthcare & Life Sciences Pharma & Biotechnology
China
image1
Oct 04, 2024 | Blog

Strategies for declining luxury consumption in China

Luxury Goods
Lessons from the 2024 Value Creation Study; Image of abstract blocks of blue and pink
Sep 26, 2024 | Blog

Lessons from the 2024 Value Creation Study

Industrials
Image of metal barriers curving upwards as a metaphor for sales incentive plans
Sep 25, 2024 | Blog

Sales incentive plans in volatile markets

Industrials
Netherlands
Go-to-Market strategy
Sep 25, 2024 | Blog

Go-to-Market: Maximizing growth through channel optimization

Consumer Fast-Moving Consumer Goods (FMCG)
United Kingdom
wealth management
Sep 20, 2024 | Video

Adapting wealth management pricing post-Consumer Duty

Financial Services Wealth & Asset Management
Saudi Arabia
P&Rbrief KSA
Sep 20, 2024 | Blog

P&R brief Saudi Arabia: The impact of new SFDA guidelines on P&MA

Healthcare & Life Sciences Pharma & Biotechnology
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