What is the metaverse?
The metaverse has the potential to change the way the world and society operates. From a commercial perspective, the metaverse will create new products, new business models, and new sales, marketing, and monetization approaches. It will extend how we engage with consumers, enhance how we conduct business between companies and redefine how we build brands.
It will evolve how we create sustainable growth for our businesses.
At Simon-Kucher, we have distilled our own view on the metaverse and its growth opportunities. Firstly, we want to capture where we are and how we can put a finger on what the metaverse is. Secondly, we want to revisit what brought us here and which foundational technological enablers we need to consider. Thirdly, we want to outline where we are headed and how business leaders can create sustainable commercial growth in this space. And finally, we want to offer a pragmatic view on how to get started.
Download our brochure and discover the commercial growth opportunities in an evolved internet.
