Effective product launches are built on meticulous planning and execution. The final webinar recording of our series Biotech growth: Navigating the path from innovation to market success, discovers how to set developmental assets up for commercial success across different stakeholder groups.
This recording covers:
- Perspectives on key principles of launch excellence and strategies for go-to-market success.
- Common pitfalls in product launches and how to avoid them.
- Tailoring your launch approach to your specific product.
- Best practices in launch tracking and solutions for effective execution and monitoring.
You will gain a comprehensive understanding of the steps necessary for successful commercialization, the key principles of launch excellence and how to orchestrate it across cross-functional teams.
