Sustainable solutions offer significant potential for profit when businesses truly understand their customers' preferences.
A common misconception is that sustainability appeals only to a niche of premium-paying consumers. This narrow focus creates a false trade-off between profitability and positive impact.
However, consumer demand for sustainability represents a vast and largely unaddressed market for many companies. To tap into this potential, businesses must grasp what genuinely drives their customers’ decisions and work to remove unnecessary obstacles in the buying process.
In this webinar, you’ll discover:
- The fatal disconnect: Why companies fail to see the market opportunity from sustainability
- The Demand Revolution: The scope and scale of the strategic opportunity
- The consumers’ call to action: How sustainability is shaping consumer behavior
- The growth imperative: How companies can build successful strategies for winning consumers who care about sustainability
The insights and research findings shared in this webinar are drawn from The Demand Revolution, a recently published book by Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg, released by MIT Press on October 8, 2024.
We are offering two sessions to accommodate different time zones.
