Greg is a Partner and Member of the Board at Simon-Kucher, working out of our London office.
Since joining Simon-Kucher in early 2012, Greg has worked at both the London and Boston offices and has conducted more than 100 projects across the UK, Europe, Middle East, and US. Many of Greg’s clients include media and entertainment, subscription based businesses, internet, platforms, marketplaces, consumer goods / products and software / SaaS.
His consulting activities primarily focus on pricing and sales optimization, customer segmentation, promotional effectiveness, revenue model redesign, portfolio optimization, and the development of actionable and implementable strategic solutions for market-leading organizations.
Greg regularly speaks at conferences, discussing pricing, sales, and commercial strategy topics. In addition, he often gives guest lectures on pricing and behavioural economics at numerous business schools across the UK.
He holds a Bachelor of Science in economics from the University of Warwick. Prior to joining Simon-Kucher, Greg worked as a commercial analyst for Dixons Carphone.