Retailers often get stuck on their pricing strategy and experience many challenges from pricing inefficiency and sensitivity to lack of pricing automation. Our mission is to outline key retail challenges when it comes to pricing and help retail companies master pricing complexity with our expertise and Simon Kucher pricing software solution SK Dynamica Retail.
In this mindspiration session, you will learn how to:
- Navigate pricing complexity: Learn about the pricing instruments for smart price differentiation, the price sensitivity for every item, and pricing matrix.
- Define pricing strategy: This session will help you address your current value for money positioning, identify and define pricing guidelines, and make price positioning.
- Automate pricing: Get to know our pricing solution, SK Dynamica Retail, which enables you to automate your pricing workflow.
