Sustainability Consulting

Driving positive impact and growth for business and the planet

Sustainability is becoming a critical factor for business success.

Businesses today face the dual pressures of meeting customer needs and regulatory demands while pursuing sustainability. We provide the expert knowledge necessary to navigate these challenges, offering commercially viable solutions that support sustainability goals and net-zero targets.

Our approach involves collecting insights from various stakeholders to deeply understand needs and pain points. We align offerings with demands and regulations. We bridge the gap between commercialization and sustainable practices, unlocking opportunities for sustained growth and profit.

How we help

Putting sustainability at the heart of strategic and commercial initiatives

At Simon-Kucher, we work with you to outline what the seeds of your sustainability strategy could be.

We focus on how better to align your value proposition with customer demand for sustainability, so your company can continue growing and scaling.

Whether creating a go-to-market approach for a new sustainable product, building a sustainable portfolio strategy centered around customer needs and behaviors, or implementing a sustainable transformation roadmap, we'll work alongside your team to achieve the goals we’ve set together.

Regardless of where you are in your journey, we help you build this into something bigger – for your company, your customers, and the planet.

What we do

Strategy

We help you understand how sustainability will impact your industry, and design successful strategic plays that help you unlock the commercial opportunity of the sustainability megatrend.

Commercialization

We develop successful go-to-market strategies focused on how to commercialize sustainable offerings, ensuring rapid adoption and long-term competitive advantages.

Pricing

Our team of experts define optimal price models for sustainable solutions. By integrating customer segments and willingness-to-pay in price-setting, we maximize your value extraction potential.

Value proposition

We develop, package, and launch fit-for-market sustainable products and services with a strong value proposition and clear communication. All of which aligns with sustainable consumer segments' needs and preferences.

Case studies

Resetting the portfolio towards sustainable growth

Hydro Extrusion sells more than 1.3 million metric tons of extruded aluminum globally per year. Their decarbonization roadmap is set and their mission is clear: Strengthen the position in low-carbon and recycled aluminum with significant lower CO2 emissions compared to the global aluminum average. The next step? To put strategy into action and market more sustainable extrusion products.

Paving the way for CO2-reduced raw materials in the textile industry

Our client, a leading raw material producer for nylon, developed an innovation that saves up to 70% of CO2 emissions in production.

Becoming a forerunner in sustainability with CO2-reduced sugar

Our client, a leading crop processing company, made a strategic decision to become a forerunner in de-fossilizing the sugar industry

Establishing electromobility in industrial drivelines

Our client, a global industrial driveline manufacturer, sought to significantly expand its electromobility division.

Improving the sustainability strategy of a food producer

In view of changing customer needs and environmental regulations, our client, a leading producer in the food industry, asked for our guidance to ensure long-term competitiveness and identify short-term monetization options.

Greening of an entire B2C and B2B electricity portfolio

As a major provider in the energy and utilities sector, our client tasked Simon-Kucher with the greening of their entire B2C and B2B electricity portfolio.

Our thinking

2024 Global Sustainability Study
The Demand Revolution
Insights from B2B sustainability leaders

2024 Global Sustainability Study

Consumers are the engine of global economic growth, and their evolving attitudes towards environmental sustainability are sending a clear message to businesses: sustainability is now a critical factor for business success.

We conducted our 2024 Global Sustainability Study, surveying 6120 consumers across six countries (USA, Germany, UK, Australia, The Netherlands, and India). This comprehensive analysis reveals a fascinating picture – a growing prioritization of sustainability alongside a persistent affordability challenge.

Download 2024 findings

How consumers are redefining sustainability and transforming the future of business

In "The Demand Revolution," authors Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg reveal how 60 years of awareness and exposure to sustainability have reshaped consumer behavior and reset expectations. As a result, the majority of consumers are now willing to buy sustainable solutions. This powerful shift places environmental practices on equal footing with price, quality, and brand.

The book offers a strategic framework for businesses to seize this opportunity, creating enduring competitive advantages and unparalleled customer loyalty through innovative business models.

Learn more about the book

Insights from B2B sustainability leaders in the Industrials sector

Discover how the Industrials sector is investing in sustainable practices, embedding net zero goals into business operations. Our 2024 Simon-Kucher B2B Sustainability Study analyzes how the industrials are addressing environmental challenges and their efforts to reduce carbon footprints.
We interviewed over 700 C-suite and senior management professionals in Europe and North America to examine the progress towards sustainable growth and their climate change risk mitigation strategies.

Find out more