Who We Are
Simon-Kucher is a global consultancy firm with over 2,000 employees in 30 countries focused on unlocking better growth that drives measurable revenue and profit for our clients.
With 40 years of experience in monetization topics of all kinds – we are regarded as the world’s leading pricing and growth specialist.
- About us
- Our Story
- Leaders & Specialists
我们助力客户实现最优增长
西蒙顾和是一家全球性的咨询公司,在30个国家拥有超过2,000名员工。我们专注于通过制定领先的、高质量的定价、销售和营销策略,助力客户实现可观的营收和利润增长。
我们在价值变现方面拥有超过37年的经验,我们也被公认为全球定价领域的领导者。
我们的方法
我们强调项目的落地性和实际的影响力。我们的项目能够帮助客户实现平均100至500个基点的利润提升。
我们不会使用通用的方法论,而是根据客户的具体需求定制解决方案。
重要的是,我们确保解决方案能够成功落地。衡量我们成功的最终标准是客户的成功。
我们的专业性、行业洞察和数字化能力,使得我们懂得如何正确的、成功的实现创新变现及企业转型,帮助客户在数字时代处于不败之地。从战略制定到成果落地,我们保证解决方案的可持续性。
我们的价值观
我们的核心价值观包括诚信、尊重、团队精神和企业家精神——企业家精神尤其重要。我们160多位合伙人不仅是公司的所有者,他们更是真正意义上的创业者、企业家。他们对我们公司的业务成功和未来发展负责。
What We Do
- Marketing
- Pricing
- Sales
- Strategy
Customer behavior and expectations have been changing drastically and will continue to do so, fueled by a myriad of new technologies and an overall mindset shift. No wonder today’s marketing is constantly redefining itself and undergoing a huge transformation.
While customer journeys need to be mapped out correctly across all digital and non-digital channels, digital technologies disrupt all stages of the marketing process. To drive growth, modern marketing needs to become truly customer centric: An in-depth understanding of what customers value, what they need, and how they “tick” is the necessary basis for any successful marketing activities. This should be coupled with smart application of all digital technologies available to create an effective and efficient operating model.
At Simon-Kucher, we have always put the customer at the center of all projects, so customer centricity is nothing new to us. Together with our digital strategy and technology experts, we help our clients to intelligently transform their marketing approach, never losing sight of the company’s revenue and profit goals.
Our work ranges from strategic marketing topics such as product design and product positioning, to operative and tactical marketing measures such as improving marketing efficiency and effectiveness. We help clients develop product portfolios that incorporate behavioral economics and new digital possibilities; we segment their customers in a practical and meaningful way; and we create – among others – second brand strategies and customer loyalty programs.
Marketing issues are rarely standalone problems. We link marketing to the general business strategy and revenue model. Besides, all products and services need a price. With our unparalleled experience on the revenue side, we ensure that our clients take a holistic approach to marketing measures that improves their top and bottom lines.
Our Industries
- Consumer
- Financial Services
- Healthcare & Life Sciences
- Industrials
- Technology, Media & Telecom
The Consumer sector is undergoing massive change.
Disruptive technologies coupled with new business models and entrants are revolutionizing markets and, in turn, how we all live our lives.
As consumer demand evolves and commodity prices remain volatile, our consulting expertise can help you successfully navigate this turbulent landscape. Whether creating a go-to-market strategy for a premium beauty brand or using advanced analytics to determine dynamic pricing decisions, our team has you covered.
We help you prioritize and implement the right commercial growth strategies to outperform market trends.
Our state-of-the-art solutions allow you to capture significant opportunities by optimizing every single lever of your commercial strategy: reinventing business models, deploying the latest technologies and using powerful insights to create confident pricing, sales, and marketing strategies.
All of which put the consumer at the heart of your growth strategy.
If you're interested in learning more about our company's comprehensive range of services in:
- Consumer products
- Luxury goods
- Retail
- Travel, tourism & leisure
please get in touch with us today and our team will be happy to provide you with more information.
Our local offices
Welcome to the Simon-Kucher offices in China.
西蒙顾和自2010年以来一直在中国开展业务。如今,我们在中国设有三个分支机构,其中一部分员工为所有行业的中国市场服务。我们的项目涵盖从定价策略到营销,销售和最新数字化挑战的所有方面。
Our offices
Contact us
Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.