Consumer Goods & Services Consulting | CPG Consulting | Simon-Kucher

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The Consumer sector is undergoing massive change.

Disruptive technologies coupled with new business models and entrants are revolutionizing markets and, in turn, how we all live our lives.

As consumer demand evolves and commodity prices remain volatile, our consulting expertise can help you successfully navigate this turbulent landscape. Whether creating a go-to-market strategy for a premium beauty brand or using advanced analytics to determine dynamic pricing decisions, our team has you covered.

We help you prioritize and implement the right commercial growth strategies to outperform market trends.

Our state-of-the-art solutions allow you to capture significant opportunities by optimizing every single lever of your commercial strategy: reinventing business models, deploying the latest technologies and using powerful insights to create confident pricing, sales, and marketing strategies.

All of which put the consumer at the heart of your growth strategy.

Fast-Moving Consumer Goods (FMCG)

Navigating challenges in the evolving FMCG landscape – from unpacking consumer trends to managing retailers’ pricing pressure.

The luxury goods industry has been growing at double digits, but that doesn’t mean they don’t face their own challenges. In an industry balancing brand, quality, and consumer demand, getting the strategy right is essential to realizing the value of your brand.

A complex interplay between customers, competitors, and suppliers, the retail industry is amongst the most competitive and dynamic. With constantly evolving customer behavior and incredible competitive pressure, retailers need to re-invent to keep and grow their customer base.

Travel, Tourism & Leisure

Customer behavior has become increasingly dynamic, competition has intensified and digitalization has disrupted things in more ways than one can count. Customers expect innovation in their experiences and their interactions, and the travel, tourism and leisure industry must deliver.

Services & Capabilities

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Growth & innovation strategies

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Consumer experience models

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Price and promotion optimization

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Channel strategy and route to consumers

05

Brand positioning and development

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Dynamic pricing and revenue management

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Customer engagement and loyalty programs

Our approach

We pride ourselves on being hands-on and results driven.

Rather than apply a one-size-fits-all approach, we work with you to create a solution tailored to your business needs and those of your customers and shoppers.

Whether that’s optimizing your consumer experience model, building a dynamic pricing approach to improve your commercial strategy, or defining a growth strategy that takes advantage of new market opportunities, we’ll work alongside your team to achieve the goals we’ve set together.

Our team combines specialist consumer, functional, and digital expertise. We know how to monetize innovations and transform businesses to keep ahead in the digital world. From strategies to tangible outcomes, our solutions are made to last.

And last but not least, we make sure our solutions are implemented properly. The ultimate measure of our success is our clients’ success.

sector consumer

How we've helped

How do you optimize FMCG promotional efficiency to increase sales and profit?

The FMCG sector is competitive by nature, and promotions are a well-known tactic to drive sales. But how do you ensure these promotions are adding and not eroding value?

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How do you create a winning price architecture that drives growth and margin?

A global soft drinks manufacturer was struggling to develop a price pack architecture that catered for today’s differentiated consumer needs, leaving them open to market erosion from competitors.

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Driving market growth for a global luxury brand

We were approached by a global premium skincare brand looking to better understand its brand positioning and consumers’ purchasing behaviours in key markets.

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Paving a roadmap to better margins

An online retailer, specializing in children’s fashion, was looking to address their historically low margins and declining profitability. But they needed help with introducing a new assortment pricing approach.

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Re-invigorating embedded price positioning in a bricks-and-mortar retailer

A discount grocery chain with a revenue of over €12 billion was looking to develop a differentiated pricing approach consistent with their existing price and brand image.

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Getting ahead of the market with effective revenue management

Unstable and unpredictable demand was proving challenging for our client, a large passenger ferry operator that operates across multiple countries and routes.

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Building dynamic pricing solutions in a two-sided holiday market

Our client, a leading holiday rental business with almost 20,000 properties, was looking to grow revenues and profits but was navigating a difficult business model.

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Assessment and optimization of the quoting process for a multinational chemical and consumer goods company

Our client, a leading manufacturer of chemicals and consumer goods, asked us to support them with restructuring their quoting process.

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Adapting marketing to ambitious growth in the fashion industry

Discover how we helped our client unlock better growth.

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Revenue growth management for a wine and spirits player

A key player in the wine and spirits industry knew it had strong pricing power but lacked insight into the willingness to pay of its consumers.

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How to Drive D2C Growth

It has never been more important for companies to build an online presence. In 2020, the pandemic accelerated digital transformation, resulting in a record- number of people shopping online.

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Using data to ignite new business models & establish additional revenue streams

A leading global retailer in Brazil lacked effective digital marketing, consumer targeting, and was not leveraging its shopper data to its full potential.

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Latest insights

Discover our latest collection of blogs, videos, brochures, and more. Use the designated filters and sort for insights within your sector. Or simply browse through the latest trending topics in business today. Either way, there’s plenty for you to find and uncover.

uncertainty

Jul 05, 2023 | Blog

Offset consumer uncertainty with a robust promotion strategy

Consumer Fast-Moving Consumer Goods (FMCG)

P&L

Jun 28, 2023 | Blog

Power up the P&L: Trade terms that mitigate cost pressure

Consumer Fast-Moving Consumer Goods (FMCG)

consumer spending

May 17, 2023 | Blog

Unlocking growth in times of uncertainty

Consumer Fast-Moving Consumer Goods (FMCG)

survey

D2C Maturity Assessment

METAVERSE

Unlocking the metaverse and web3

big promo days study

Oct 26, 2022 | Blog

2022 Big Promo Days Study: Promotions Are Good, Innovation Is Better

Consumer Fast-Moving Consumer Goods (FMCG)

environmental growth

Oct 23, 2022 | Blog

2022 Global Sustainability Study

May 03, 2022 | Blog

Successfully Managing Inflation: Tips for the Consumer Sector

A general image symbolizing the concept of psychological pricing, focusing on pricing strategies and their influence on consumer perception and purchasing decisions

Oct 14, 2024 | Blog

Psychological pricing for consumer brands

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Contact us

Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.

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