Technology strategy

Technology should always be a tool for solving real-world problems. Whether it’s enhancing customer experiences, optimizing business processes, identifying and addressing gaps in operational efficiency, or driving top-line growth, the right systems are those designed to meet your unique goals and objectives. This ensures your technology upgrades and investments directly contribute to business value optimization and growth.

Growth technology we advise our clients on:

Revenue management systems: Sophisticated, integrated solutions designed to optimize and automate the entire revenue cycle within an organization. Often, they are not single software solutions but rather an intricately woven architecture of specialist applications, each contributing to the seamless functioning of the entire enterprise.

• Price Optimization & Management (PO&M): Pricing software empowers organizations to optimize their pricing strategies by leveraging data-driven insights and advanced analytics. These tools enable businesses to develop dynamic pricing models, ensure pricing consistency, and respond quickly to market changes. By integrating data from various sources, pricing software helps maximize revenue, improve profitability, and enhance customer satisfaction through tailored pricing strategies.
• Customer Relationship Management (CRM): CRM solutions consolidate customer data, improve communication across departments, and enhance the customer experience. They excel in managing leads and opportunities by tracking every interaction, from initial contact to deal closure, streamlining the sales process end-to-end, ensuring no lead is missed, and providing real-time visibility into pipeline progress. With actionable insights and improved collaboration, CRMs allow businesses to refine strategies, nurture relationships, and gain a competitive edge.
• Configure, Price, Quote (CPQ) Systems: Complex product configurations and pricing structures can create bottlenecks in the sales process. CPQ systems streamline this by automating product configuration, generating accurate quotes, and ensuring pricing consistency. They solve the problem of lengthy sales cycles and errors in manual quoting, enabling sales to close deals faster and with greater confidence. CPQ systems are particularly valuable for companies with extensive product catalogs or those offering customizable solutions.
• Contract Lifecycle Management (CLM): Managing contracts manually is time-consuming, error-prone, and often leads to compliance risks or missed opportunities. CLMs solve these problems by automating the entire contract process, from drafting and negotiation to approval, execution, and renewal. CLM tools improve visibility into contract terms, deadlines, and obligations, reducing the risk of disputes and revenue loss. They also streamline collaboration across teams, ensuring faster deal closures and better governance.
• Business Intelligence (BI) Tools: Businesses generate massive amounts of data – but turning that data into actionable insights can be a daunting challenge. BI tools solve the problem of fragmented, siloed, or overwhelming data by consolidating information from various sources into a unified dashboard. These tools provide powerful analytics and visualization capabilities, helping you identify trends, track key performance indicators (KPIs), and uncover opportunities or risks.

Simon-Kucher Elevate is here to support you in selecting and rolling out the right tools. With our unique combination of commercial and technology expertise, we ensure your business unlocks its full potential. Reach out to us today!

Technology is a powerful enabler, but relies on a clear, long-term strategy aligned with your business goals - even the best solutions can fall short. Our teams work closely with you to define your optimal target state, ensuring your IT infrastructure is not only fit for purpose today but also ready to adapt to tomorrow’s challenges.

To ensure your technology strategy delivers maximum value, we follow these five core principles:

1. Business alignment: A successful technology strategy is fully aligned with your organization’s goals and supports the entire business process from end to end. Every solution must contribute directly to achieving strategic objectives.
2. Optimal architecture: The best solutions are those optimized for your business, balancing flexibility and efficiency. This often involves connecting different tools and strategically combining custom and off-the-shelf solutions to meet your needs.
3. Reusability: Sometimes less is more. Rather than constantly introducing new systems, we prioritize expanding and optimizing the use of existing software whenever possible. This approach saves resources while ensuring that technology adoption remains as efficient as necessary and as it can be.
4. Customer-centric design: Technology stacks should center not only around the needs of external customers but also internal customers, such as stakeholders and users within your organization. By prioritizing both groups, you can create systems that deliver value externally while empowering internal teams with the tools they need to perform at their best. After all, great customer experiences begin with tools and processes that fully support your team’s ability to succeed.
5. Time-sensitive implementation: Technology must operate within the reality of business timelines. Our strategies provide not just a future-focused vision but also a practical roadmap to get there. We recognize when interim solutions are needed to generate immediate value, ensuring your business can move quickly while keeping long-term goals in sight.

Ready to transform your technology into a strategic asset? Let’s shape your future together. Reach out to our experts.

Wondering whether your current technology setup is enough to do the job? A technology gap analysis can clarify how well your tools, systems, and processes support your goals.

Over time, technology can drift out of sync with your business needs due to changes in the market, operations, or your organizational direction. Outdated or poorly integrated systems often lead to bottlenecks and redundant work, creating operational drag.  A gap analysis ensures your technology is working for you, not against you, and identifies what’s needed to support your vision. It enables you to pinpoint where you’re falling behind in relation to industry benchmarks and identify opportunities to leap ahead.

Financial efficiency is another major benefit. With a clear understanding of your technology landscape, you can eliminate redundant tools, avoid unnecessary costs, and ensure every dollar invested drives measurable value. Instead of chasing trends, you’ll be investing in solutions that are strategically aligned with your business goals.

Ready to uncover the full potential of your technology? Let Simon-Kucher assess your systems, identify gaps, and create a technology roadmap for the future. 

Contact us to get started.

Deciding between off-the-shelf and custom solutions isn’t straightforward. Both approaches have their merits, and the right choice depends on your unique business needs.

Off-the-shelf solutions: While these tools are standardized and guided, they often require organizations to adapt their processes to fit the tool. Though they are typically quicker to deploy and come with lower initial costs, implementation and ongoing costs can sometimes add up over time.

Custom solutions: Custom software is designed to meet your exact requirements, ensuring seamless alignment with existing workflows and processes. However, the trade-offs include the need for a clear vision of your goals, higher upfront investments, and dedicated resources for development and maintenance.

Reusing existing technology: In some cases, reusing or building upon existing technologies can be a viable option, allowing businesses to leverage familiar tools while achieving incremental improvements and cost savings.

Simon-Kucher Elevate supports you in making this critical decision. Whether it's vendor selection, evaluating reuse opportunities, or custom software development, we’re here to guide you every step of the way. Our software company, Simon-Kucher Engine, offers a suite of industry-specific tools designed for commercial growth, alongside the option to develop fully customized solutions tailored to your needs.

Let us help you find the perfect balance between efficiency, scalability, and strategic alignment. Reach out to our experts.

Navigating the vast landscape of software vendors for commercial processes can be overwhelming. With countless options available, whether you're selecting a CPQ or PO&M solution, it's easy to feel lost. Choosing the wrong vendor can lead to significant setbacks, including inefficient processes, operational disruptions, and substantial revenue losses.

That's why a structured, methodical approach to vendor selection is essential to ensure the chosen solution aligns with your business needs and objectives. At Simon-Kucher Elevate, we guide you through every step of the selection process, from defining and prioritizing your requirements to engaging with vendors and making the right choice.

In a crowded and complex market, our vendor-neutral approach eliminates guesswork. We focus on your unique needs and goals to help you identify the right technology solutions – ones that truly fit your organization, not just the most popular or readily available options.

Let’s take the first step toward a solution that drives real business value. Start the discussion with us today.

At Simon-Kucher Elevate, our technology strategy is guided by four golden rules that ensure you receive solutions that drive tangible business value. Here’s what sets us apart:

1. We are solution agnostic, meaning we consult you on the best solution for your business without bias toward any specific provider. This objectivity allows us to prioritize your strategic goals and select technologies that align perfectly with your requirements. While we maintain partnerships with leading vendors to facilitate smooth implementation, our recommendations remain focused solely on your best interests.
2. We believe that software follows strategy. We don’t view technology as an end but as a tool to solve real-world business challenges. With a team of industry experts, digital specialists, and technology strategists, we offer consulting services that align strategy, process, and technology.
3. We believe that technology should be embedded in organizational workflows end-to-end, meaning that is supports the entirety of a process, e.g. lead-to-cash. This can only be achieved if technology is fully embedded with the processes, data and organization of a company – not in a vacuum.
4. We are committed to a comprehensive partnership, meaning we are with you at every stage of your journey. From defining your IT strategy to post-implementation support, we work closely with you and your implementation partners to ensure seamless execution and long-term success. Our robust change management strategy helps your teams adapt to new systems and processes smoothly, ensuring adoption and minimizing disruption.
5. We bring a balanced approach to scale and customization. We are agile enough to provide personalized attention to your business while leveraging our expertise to tackle even the most complex, large-scale challenges. Whether you need a ready-made or bespoke system, our strategies are designed to deliver efficiency, scalability, and growth.

Make sure your technology strategy is not only robust and innovative but also deeply aligned with your business objectives. Work with Simon-Kucher Elevate.