Build a successful launch & post-launch strategy
In most markets, national pricing authorities determine the prices for pharmaceutical products by considering the price of the product in other countries. This concept of international reference pricing creates a complex web of regional and global pricing interactions, making it difficult to create an optimal launch and post-launch strategy.
LS Genius | IRP combines state-of-the-art artificial intelligence with nearly 40 years of expertise from the world’s leading pricing advisor to enable best-in-class management of international reference pricing.
We are extremely impressed how we can utilize this tool to increase our revenue in the short- and long-term.
Typical impact: +5-10% increased revenue potential
Features
IRP library
Choose the correct rule from our IRP library -- which contains detailed IRP regulations for 100+ countries. You can also flexibly adjust the rules to meet your exact requirements.
Detailed IRP impact
Assess the IRP impact on list and net prices and the subsequent volume, revenue, and profit development for each country in a certain time period.
KPI overview
Receive a quick, easy to read summary of your drug's revenue and profit potential, with and without the impact of international reference pricing.
Case studies
Unlocking revenue potential
Creating an advanced analytics tool that is specifically targeted to cope with the real-life complexities of IPR
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Actionable launch & post launch strategy
Developing an international reference pricing and launch sequence strategy for a global life sciences company
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Rainer Opgen-Rhein focusses on strategic marketing and pricing of pharmaceuticals, market entry, and P&R strategies. He also spearheads Simon-Kucher Elevate partnership with the life sciences practice to leverage advanced analytics and digital tool development for sustained growth.
Christian Schuler specializes in strategic pharmaceutical marketing, value-to-customer, market entry strategies, P&R strategies, innovative pricing strategies, product lifecycle strategies, generics defense strategies, licensing & valuation, commercialization strategies and market forecasting.
Book a personalized demo
Receive a personalized, one-to-one, demo with one of our team members who will guide you through the benefits of LS Genius | IRP.