Fashion, beauty, and lifestyle

Mastering assortment, pricing, and promotions is essential for those seeking to protect profits.

The world of fashion and lifestyle operates on a cycle that demands agility and precision. In a market dictated by seasonal shifts and short product lifecycles, the art lies in mastering assortment, pricing, and promotions. Sell-outs, promotions, and mark-downs are imperative until the next season arrives. Preventing price erosion is a constant concern.  

What’s essential is a consumer-centric model that authentically captures consumer willingness to pay. At Simon-Kucher, we help companies introduce innovative and effective pricing and promotional campaigns that resonate powerfully with their intended audiences.

Companies must make precise choices regarding assortment, determining what stays, what goes, and how to effectively promote products. This is the only way to capture the right customer base while elevating brand value. In this fast-moving ecosystem, Simon-Kucher is here to help, ensuring you stay relevant and capture your deserved share of the consumer's wallet. 

Fueling innovation to meet evolving consumer demand.

In the beauty industry, keeping up with evolving consumer expectations means always bringing something new to the table. Loyalty fluctuates, creating a constant balancing act between profitability and securing a share of the market. In this fast-paced environment, innovation is key.

At Simon-Kucher, we help companies implement personalization strategies that activate differentiation and foster brand loyalty. Our approach build loyalty that lasts, creating a strong connection with key audiences and enabling your brand to not just adapt but thrive in the face of changing beauty standards.