Dr. Andreas von der Gathen is a Senior Partner at Simon-Kucher and served as Co-CEO from 2020 to 2024. Prior to his tenure as CEO, he had already gained over 20 years of experience with Simon-Kucher as a Partner. He established and led the global Consumer Goods & Retail practice, focusing on sales organization, product pricing, and brand strategy for both national and international clients across all stages of the consumer goods value chain.
Andreas has carried out many projects with a variety of customers ranging from international and national ingredient suppliers to fast-moving consumer goods companies and retailers. In many of these projects he helped companies to improve their pricing with the ultimate goal of finding ways to increase profits.
He has written two books on marketing and brand valuation and co-wrote the book Instruments for Strategic Analysis together with Hermann Simon, Simon-Kucher’s founder. He has published numerous articles on pricing, sales, and branding and is a frequent speaker on these issues at conferences and seminars.
Andreas studied business administration and economics at the University of Bochum and received his PhD for his work on brand management, valuation, and controlling.
