Simon-Kucher is proud to be a Platinum sponsor of PPS Berlin 2024.
November 21: 9:00 - 9:45 CET
“True Profit! No Company ever went broke turning a proft" by Prof. Dr. Dr. h.c. mult. Hermann Simon
November 22: 11:45 - 12:30 CET
"The demand revolution - How the customer driven global megatrend of sustainability impacts the way companies do business" by Nicolai Eckert
Our expert, Senior Partner Nicolai Broby Eckert, will join the lineup of keynote speakers for engaging sessions and networking opportunities.
Nicolai will discuss how to incorporate sustainability into a company’s DNA. The real challenge is how to capitalize on this paradigm shift while maintaining the balance between sustainability and for-profit expectations. However, monetizing sustainability goes further than price. Learn from case studies, insights, and frameworks for making a positive impact.
Attendees will learn:
- How consumers are redefining sustainability.
- Why current monetization strategies for sustainability often fail.
- What is necessary for companies to succeed commercially while also doing good.
