Simon – Kucher is a proud presenting sponsor of the POI 2025 Spring Summit Conference in Chicago, Illinois. The POI Spring Summit brings together industry leaders for a two-day conference featuring relevant subject matter and best practices for today’s challenges across RGM, Omnichannel, AI, eCommerce, Trade Promotion Planning and Optimization, Customer Experience and more.
Interested in attending? Send an email to EventsUS@simon-kucher.com
Simon – Kucher Session:
Thursday, April 17 | 10:40 am - 11:25 am
Raising the Ceiling and Raising the Floor on Promotion Optimization Leveraging AI Tools While Addressing Core Barriers to Success
Presented by: Ellen Kan, Partner, Simon-Kucher
Many companies in the CPG sector still struggle to execute effective promotional strategies. The root causes often lie in common pitfalls: unreliable data inputs, failure to integrate a strategic perspective, misalignment with broader brand and portfolio priorities, an overemphasis on undifferentiated short-term ROI metrics, and insufficient resources or customer team enablement.
This presentation will explore both what AI can address—through case studies and use cases—and, just as importantly, what it cannot fix. Addressing deeper barriers to success will require an organizational shift toward end-to-end strategic promotion management and we will outline what this looks like. Ultimately a strong strategic foundation and cutting-edge technology work together to unlock the full potential of your promotional efforts.
