Private label is no longer just a budget-friendly alternative - it’s a strategic powerhouse driving loyalty, premiumization, and innovation across categories. As price sensitivity persists and consumer expectations evolve, how can retailers and brands navigate this shifting landscape?
Join us for an exclusive webinar unpacking findings from the EU Shopper Study. We’ll explore how inflation, shifting consumer habits, and new value perceptions are shaping the future of private label.
Key takeaways include:
- Why private label is winning: over 50% of shoppers now predominately or exclusively chose private label products, demonstrating private labels long term strength
- Private label has redefined value: shoppers are now choosing private label for both affordability, quality and sustainability, challenging traditional brands
- Price vs. quality debate: How private label is redefining shopper expectations across income and life stage groups
- The brand challenge: What traditional brands must do to stay competitive in a private label dominated market
Don’t miss exclusive insights that will shape the private label market in 2025 and beyond!
Who Should Attend:
Category Directors, Buyers, Commercial Directors, Marketing Directors, Category Managers, Revenue Growth Directors, and leaders looking to stay ahead of Private label trends
Markets covered: Germany, UK, France, Netherlands, Sweden, Spain, USA
