Pricing and Market Access (P&MA) is no longer an afterthought but a critical determinant of a product's success.
This webinar recording will cover:
- Insights into state-of-the-art P&MA decision making from start to finish and the key steps to ensure global P&MA success.
- Techniques for navigating the tradeoff between price, reimbursement, and physician uptake to optimize your revenue potential.
- Current and crucial global P&MA trends (e.g., IRA/PDAP in the US, EU JCA) and their implications for your strategy development.
By watching this recording, you will learn how to navigate the complex landscape of Pricing and Market Access to ensure your breakthrough reaches the patients who need it most.
