Competition for customers has never been tougher. Increasing cost of marketing and sales requires companies across industries to focus on attracting the right customers.
How do you identify your target segments? What is the winning offering needed to attract them? How do you align your sales and marketing efforts to your target customer?
Join us at our upcoming breakfast event, where Partner Morten Kaae Sørensen and Senior Manager Jørgen Dessingthon will dive into how to:
- Segment your existing and prospective customer base
- Target the right customers and segments
- Develop your value proposition around your target segments
- Utilize the right channels and messaging
In addition, we are happy to be joined by Christian Bach Jensen, Head of Insights & Engagement with Danske Bank. Christian will share how Danske Bank is working with targeting and segmentation in connection with their Forward ’28 strategy.
Who should attend:
We welcome participates from all industries. This event is designed for business leaders in general management, commercial roles such as revenue management, business development, sales, key account management, and strategic finance roles.
Registration:
Participation is free of charge. Given the limited number of spots available, advance registration is required.
