Insights from 2,000 US consumers reveals how tariffs will impact spending patterns, price sensitivity, and consumer buying behavior.
How Will Tariffs Reshape Consumer Spending in 2025?
Tariffs are having a direct impact on consumer sentiment, spending behavior, and pricing expectations.
Are you ready to respond?
Our 2025 US Consumer Tariff Market Study offers a data-driven look at how consumers are adjusting their purchasing decisions, which price increases they will accept, and where businesses risk losing demand. Based on a survey of 2,000 US consumers, this report provides strategic insights businesses can use to anticipate consumer behavior and make informed decisions.
What’s inside?
- Consumer sentiment on tariffs and their economic impact
- Price sensitivity and acceptable price increases across categories
- Spending shifts in response to tariff-driven price hikes
- Strategies for businesses to protect demand and profitability
Tariffs are reshaping the market, and businesses that plan now will be best positioned to manage pricing, maintain customer trust, and stay competitive.
Download the full report today to get the insights you need.
For more insights on tariffs, including industry insight and expert analysis, click here.
About the report
Simon-Kucher’s 2025 US Consumer Tariff Study provides a comprehensive analysis of how tariffs are shaping consumer sentiment, spending behavior, and pricing expectations. Conducted in partnership with market research firm ROI Rocket, this study is based on insights from 2,000 US consumers, offering a data-driven look at price sensitivity, purchasing shifts, and the economic impact of tariffs within the US.
We invite you to explore Simon-Kucher’s 2025 US Consumer Tariff Study and to share, reference, and publish the findings with attribution to Simon-Kucher and a link to this page. For additional details, including strategic recommendations and full report methodology, please contact us.
For media request, please contact niki.irby@simon-kucher.com
