Welcome to The Better Growth Blueprint
In this podcast series, we aim to help you think more deeply about growth—how to create it, sustain it, and keep your stakeholders and consumers satisfied along the way.
With The Better Growth Blueprint podcast, you will gain insights from sector heads across industries, exploring the trends that will shape your business in 2025.
Be sure to follow and subscribe on your favorite podcast platform, so you never miss an episode.
Latest Episode
In this episode of The Better Growth Blueprint, host Kai Bandilla speaks with Martin Crépy, Senior Partner and Managing Partner Consumer, about the rising polarization of consumer behavior and what it means for businesses in 2025. Martin explains how brands can navigate shifting consumer habits, from downtrading to premium purchases, and why understanding both consumers and shoppers is critical for growth. Discover the importance of precise segmentation, agile pricing strategies, and the role of sustainability as a new purchasing norm.
Meet the podcast host
Introducing Kai Bandilla, Senior Partner based in Paris. With over 30 years of experience in pricing strategy, price setting, and pricing processes, Kai has worked across diverse range of industries, including industrial, tourism, banking, and FMCGs. Join his conversations with Simon-Kucher’s senior partners, uncovering their expertise and insights on the strategies driving tomorrow’s business success.
All episodes
Episode 1, Industrials: From Crisis to Opportunity: The Future of Industrials in Europe and U.S.
Conversation with Grigori Bokeria and Adam Echter, Global Co-Heads of Industrials.
In this episode, Grigori and Adam explore the impact of economic volatility on demand, the importance of trust and value communication, and how dynamic pricing strategies are reshaping the industry. They also share why industrials don’t need to be at the cutting edge of innovation to thrive—adapting proven strategies can be just as effective.
Episode 2, Financial Services: Banking’s New Blueprint: Meeting Customer Expectations and Seizing Opportunities in 2025
How is market volatility shaping the financial landscape for 2025? What can institutions do to compete with neobanks? In this episode, host Kai Bandilla speaks with Jens Baumgarten, Senior Partner and Managing Partner of Financial Services, to tackle these pressing questions. Jens shares his perspective on the challenges financial institutions face and how they can stay ahead.
Lidl in the Morning, Armani in the Evening: The New Consumer Reality
In this episode of The Better Growth Blueprint, host Kai Bandilla speaks with Martin Crépy, Senior Partner and Managing Partner Consumer, about the rising polarization of consumer behavior and what it means for businesses in 2025. Martin explains how brands can navigate shifting consumer habits, from downtrading to premium purchases, and why understanding both consumers and shoppers is critical for growth. Discover the importance of precise segmentation, agile pricing strategies, and the role of sustainability as a new purchasing norm.
Episode 4
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Episode 5
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Contact us
Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.