Our recent Global Commercial Trends Study shows that organizations are modernizing their sales processes and commercial operations to address challenges and future-proof business strategies. Yet, when it comes to big deals, most commercial leaders spend only a few hours preparing their negotiations, despite the significant revenue at stake.In this whitepaper, we will discuss the major pitfalls when preparing for high-value deals and outline a 10-step framework to win big deal negotiations.
From our experience in over 500 sales effectiveness projects, we’ve observed substantial outcomes: an average of 10 percent revenue growth in the first year and over 75 basis points in gross profit improvements. Our best-practice framework can ensure that organizations that implement these strategies can confidently navigate high-stakes deals, secure volume profitably, strengthen client relationships, and ensure sustainable growth.
