A leading animal health company was entering the Precision Livestock Farming (PLF) space to provide an effective tech solution for cattle farmers in Germany, Italy, and Canada.
PLF technologies are growing in popularity as they’re adopted into animal welfare and modern farming systems. The PLF solution, in the form of hardware and software tools, enables farmers to capture real-time data. This information on animal health and behavior can boost both animal welfare and management.
To bring this solution to market, our client needed an effective, value-driven, and attractive monetization strategy.
We began by analyzing market dynamics and trends to create an optimal packaging and pricing strategy.
Our team assessed the market environment in the livestock and related industries and conducted customer interviews to better understand their priorities, value drivers, and willingness to pay.
Based on these insights, we developed a new packaging and pricing model with flexible payment options, such as upfront payments and leasing. The model highlighted key value drivers and prioritized features, allowing us to determine optimal prices for various product bundles. We also recommended product configurations with three distinct price categories tailored to meet different customer needs and maximize revenue.
Our client surpassed expectations with their results.
The optimized monetization model helped them achieve higher market adoption and more than a four percent increase in profit margin after the successful launch of their new PLF solution.
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