Overcoming the challenge of monetizing a revolutionary healthcare concept
An innovative, high-end healthcare provider in Europe set out to redefine preventative care for high-net-worth individuals. By offering a highly personalized care pathway before, during, and after a patient’s stay, the longevity clinic sought to differentiate itself from over-standardized healthcare providers.
The challenge? Our client needed an optimal offering structure, pricing model, and price levels to drive maximum adoption, foster long-term loyalty, and fully capitalize on this unique concept.
Crafting a data-driven strategy to maximize value and market adoption
Leveraging our comprehensive monetization framework, we developed a commercial strategy that would set the longevity clinic apart while ensuring financial success. Key activities included:
- Conducting an in-depth market review and competitive benchmarking to identify gaps in existing offerings and opportunities for differentiation.
- Working closely with the client team in an iterative process to refine the monetization strategy, challenge industry norms, and craft teaser materials for prospective clients.
- Engaging industry experts in healthy aging and specialists in ultra-high-net-worth customer behavior to uncover unmet needs, emerging market trends, and key decision-making factors.
- Testing value perception and pricing potential through direct discussions with prospective customers, ensuring alignment with willingness to pay and expectations.
- Building a robust business case to quantify financial potential, modeling volume uptake, pricing strategies for core and add-on services, and conducting sensitivity analyses to identify key success drivers.
Defining a winning monetization strategy to secure long-term growth
Our structured approach delivered a fully developed commercial strategy that positioned the longevity clinic for sustainable success. Key outcomes include:
- A clearly articulated monetization strategy with precisely defined target customer segments, a compelling value proposition, a structured service offering, and an advanced pricing and payment model.
- Strategic recommendations tailored to the clinic’s long-term vision, equipping the organization with the tools needed to execute and operationalize the new strategy effectively.
- Board-level presentation materials to ensure leadership alignment and secure commitment for implementation.
By developing a commercially sound and strategically differentiated approach, we helped the specialty longevity clinic to maximize its value potential while offering an unparalleled, high-end healthcare experience tailored to its exclusive clientele.
Contact us
Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.