OPPORTUNITY/ISSUE
A German regional bank was looking for startup-like marketing approaches integrated into a broader growth hacking strategy.
The initial goal was to increase fixed-term deposit volumes by bringing in new customers or increasing the volume of existing ones.
APPROACH/SOLUTION
We set out to establish a best-in-class growth hacking strategy that would shape our client’s overall marketing strategy.
We followed a clear four-step approach, by…
- Developing and prioritizing use cases and key initiatives
- Testing the initial hypothesis in scientific pre-tests with panels
- Conducting A/B-test initiatives with our client’s customers
- Converting our findings into scalable measures (initiatives) and establishing a business plan
OUTCOME/RESULT
We helped our client to increase their fixed-term deposit volume by 40 million within one year.
Our experts delivered key outcomes, by…
- Developing and testing over 80 individual growth hacks across all steps of the customer journey
- Generating over 3.5m impressions and over 40k clicks with marketing initiatives across 10 different channels (online and offline)
- Running continuous live A/B tests on 13 landing pages (mobile and desktop)
- Creating a comprehensive roadmap including 28 detailed growth initiatives to be implemented during the following year
Our client was extremely satisfied with the project results.
“Those insights will help us tremendously, not only with this product but across so many other topics! “
– Key stakeholder from our client’s company
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