About Report
Simon-Kucher’s 6th annual Holiday Shopping Report provides a deep analysis of the 2024 holiday retail landscape, exploring insights from 200 retail industry leaders and 1,000 US consumers.
This year’s report highlights key trends in consumer spending, deals and promotions, and more, helping to bridge the gap between anticipated consumer behavior and retailer projections, and offering critical guidance and winning retail strategies for the holiday season.
We invite you to explore Simon-Kucher’s research, and to share, reference, and publish the findings with attribution to Simon-Kucher and a link to this page. For additional information, including strategic recommendations for retail industry executives and complete report data and methodology, please contact pr-inquiries@simon-kucher.com.