Optimizing Machine and Equipment Pricing: Strategies, Tools, and Best Practices for Sustainable Success
Pricing of new machines can be approached in various ways. The first step is to carry out a precise analysis to identify the underlying challenges. This often reveals that either the price setting - be it through the list price or the configurator - or the price enforcement through discounts needs to be optimized. Both areas can be improved in a targeted manner using systematic approaches. This involves leveraging the customers' willingness to pay using a value-oriented approach.
An essential starting point is the development of a clear strategy: companies should consciously position their products in the premium and/or volume market. This strategic orientation forms the basis for all further measures.
In addition, the anchoring of pricing must not be neglected. This requires the establishment of a powerful pricing organization as well as the implementation of efficient processes and suitable IT solutions. Only by taking a holistic view of all these factors can pricing of new machine be sustainably optimized.
SK Pricer Suite
The SK Pricer Suite from our subsidiary Simon-Kucher Engine is more than just software - it is the key to the holistic optimization of your business strategy. With state-of-the-art tools, the suite covers not only pricing, but also sales and margin management, simulation and scenario analysis as well as the digitalization of central processes. With its comprehensive functions, such as real-time monitoring of KPIs and seamless integration into all common CRM and ERP systems, the SK Pricer Suite creates maximum transparency and efficiency. It enables data-driven decisions and gives you the control to take not only your prices, but also your entire sales and business processes to a new level.
Further details and background information can be found in our information deck!
