Explore our regional snapshots
- Australia
- Germany
- Netherlands
- UK
- US
Navigating Australia's streaming trends
Balancing cost and quality content is crucial for Australian streaming services to thrive in a competitive market. Chris Petzoldt, Managing Director Australia, Simon-Kucher, explains.
Leveraging Germany's streaming boom
To maintain satisfaction and loyalty, German streaming providers must offer great value and concrete benefits amid growing markets demands. Lisa Jäger, Managing Partner, Technology, Media & Telecom, Simon-Kucher, summarizes the results.
Dutch streaming: Premium content drives growth
Sebastian Haenen, Director, Simon-Kucher, explains that Dutch streamers, despite limited viewing time, prioritize high-quality content. This is key for retaining customers and justifying premium pricing.
Adapting to UK streaming shifts
UK streaming habits are becoming more selective, says Jonathon Grant, Senior Director, Simon-Kucher. He urges UK providers to focus on unique content and value-driven offerings to engage and grow their audience.
US Streaming changes are on the horizon
Michelle Verwest, Partner, Simon-Kucher US, offers insights into the growing frustration among US viewers who feel overwhelmed by the number of subscriptions they manage.
Access our previous streaming insights
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