Loyalty Programs
A key to retention and growth
What do restaurants and consumers really want from loyalty programs?
Loyalty programs have long been a driving force behind restaurant customer retention, but today's consumer has endless options that go beyond simple discounts. Our latest study, which includes insights from over 500 restaurant customers and over 100 industry experts, reveals a dramatic shift in the game. Competition is heating up, and consumer expectations are evolving at a breakneck pace. Offering points for purchases alone isn’t enough anymore. Modern restaurants must create loyalty experiences that go beyond transactions—personalized perks, exclusive access, and genuine engagement have become the new standard.
Guests say: financial incentives drive participation
Consumers are on average part of 4 or more loyalty programs but actively use 1.5 of those.
Successful restaurant brands focus on key KPI’s
While consumers remain attracted to the idea of savings, they now expect more than just discounts.
- Loyalty is Everywhere: Today, loyalty programs have become a staple for restaurants, with a staggering 82% offering some form of rewards.
- Retention at the Core: 60% of operators view customer retention as the main goal of their loyalty programs. The most successful programs track KPIs like purchase frequency and average order value, ensuring they not only retain customers but also maximize their value.
- Behavioral Shifts: Frequent diners—those eating out weekly—are the most likely to change their habits. Given their share of restaurant meals, winning their loyalty can significantly impact your business by increasing their spending and encouraging them to explore new menu items.
- The Allure of Savings: While 70% of customers join loyalty programs for future savings, frequent diners seek more—like exclusive access to special offers and limited-time items.
Tailor loyalty programs with financial perks, exclusive offers for frequent diners, and optimized metrics to drive growth.
Our Experts
Partner
Houston, USA
Senior Director
New York, USA
Erin Kilbride
Manager
Houston, USA
Astrid Celis
Manager
Houston, USAContact us
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