Patrick is a Senior Director in Simon-Kucher's Cologne office and part of the global automotive practice leadership team. He has more than 10 years experience in creating better growth for automotive clients. He is also part of Simon-Kucher Elevate and is currently also leading Simon-Kucher’s global cross-industry metaverse and web3 initiative.
Patrick specializes in a broad range of commercial excellence topics from go-to-market strategies through (digital) business model development to offer and price model design. He has worked on and lead more than 100+ projects across all continents and for a variety of industry-leading B2C and B2B companies across the value-chain. He has led strategic growth initiatives for a variety of automotive, mobility and motorvehicle companies globally.
His work across the metaverse and web3 combines deep technological understanding (in VR/AR/XR, AI, Blockchain and web3, …) with strong commercial experience (i.e., strategy, monetization, sales & marketing). He is currently actively supporting companies in the assessment of future (metaverse) technology use-cases, the development of metaverse and web3 strategies as well as the creation and monetization of tokenized business models. He is a frequent speaker at international conferences and podcasts.
Before joining Simon-Kucher & Partners early 2014 Patrick studied International Business and Strategy & Innovation at Maastricht University and the National University of Singapore (NUS).
