Retail investment study 2024: Business models at a tipping point?

Train your pricing muscle

Beat the Crisis: 33 Quick Solutions for Your Company

In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately.

Telco switching behavior: Rising willingness to churn highlights importance of customer satisfaction

Navigating consumer shifts with LEAs and private labels

Strategy For Competition

This book contains contributions from entrepreneurs, managers, professors, management gurus and consultants from all over the world.

How to successfully launch pricing software: On avoiding the four most common pitfalls

Sales enablement tools, a path to growth

Sales enablement tools are all the rage now, with many promising to be the right lever for growth. A study by Simon-Kucher found that most companies have invested in digital projects.

The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

Behavioural economics determines how a commercial proposition might be perceived by consumers, how this perception could be influenced by the structure of the offer and of the price proposed by the seller and how this phenomenon works independently of the needs and desires the consumer had before entering the real purchasing decisions.