Mert Terzioglu is a Partner, Head of Consumer Sector (Asia Pacific), and Head of Middle-East. He has been with Simon-Kucher since 2010, first with the Boston office before joining the team in Istanbul. Prior to Simon-Kucher, he worked as an internal consultant at Bausch & Lomb with a focus on strategy, pricing, sales and marketing topics.
Mert holds a degree in Electronics and Electrical Engineering from Bilkent University and a Masterʼs degree in Business Administration with a concentration on marketing from the Simon School of Business at the University of Rochester.
Mert is an expert in growth strategies, incentive systems, product positioning, list prices, discount optimization, and forecasting. He has advised clients in a variety of industries, both B2B and B2C, with product offerings ranging from commodity to highly differentiated offerings.
