With rising demand for commercial excellence and pricing and growth strategy capabilities, the global consultancy enters its next chapter with new leadership focused on innovating for success.
Simon-Kucher, the world’s leading growth and pricing consultancy, announced its 2024 revenue of €572 million ($618 million), a growth rate of six percent.
Simon-Kucher’s 2024 successes were underpinned by demand for expertise in commercial strategy consulting, digital transformation & software, and transaction services. The firm saw particularly strong performance in its Health, Consumer, and Technology, Media & Telecommunications sectors, as well as the Middle East, LATAM, and DACH regions. This underscores the relevance of its expertise in today’s dynamic market landscape.
Expanding Global Footprint and Industry Impact
Throughout 2024, Simon-Kucher continued to expand, surpassing 2,100 employees globally. The firm welcomed 28 new Partners, increasing its total to more than 200. With its presence now spanning 31 countries, including the addition of Saudi Arabia, Simon-Kucher further strengthened its global reach. Operating across 46 offices worldwide, the firm remains a leader in commercial and pricing consulting, helping businesses drive revenue, and achieve sustainable, long-term growth.
“Our success in 2024 was not just about expansion – it was about helping our clients navigate complex markets,” said Dr. Gunnar Clausen, co-CEO of Simon-Kucher. “Companies need to have a superior understanding of their customers to be able to have a clear and resilient strategy and stay ahead of the competition. We help businesses thrive by optimizing growth strategies, refining go-to-market approaches, and leveraging AI and digital transformation.”
Building for the Future: A Vision for Sustainable Growth
Simon-Kucher remains focused on helping businesses achieve sustainable, profitable growth. From its origins as a university spin-off to its status today as a world-leading consulting firm, Simon-Kucher’s journey has been defined by innovation, expertise, and a relentless focus making a positive impact for its clients.
“As we mark 40 years of growth, our focus is on the future," said Joerg Kruetten, co-CEO of Simon-Kucher. "In a rapidly evolving market, businesses must adapt to digital and AI-driven disruptions to achieve sustainable success. Our mission is to help our clients set the right priorities and drive commercial transformation through deep industry, and subject-matter expertise, and a global perspective."
Leadership Transitions to Propel Innovation
Joerg Kruetten and Dr. Gunnar Clausen became Simon-Kucher’s co-CEOs in January 2025. The firm also appointed Conrad Heider as Chief Operating Officer (COO) and welcomed new Board members, along with sector, division, and service line leaders.
New Board Members: Greg Harwood, Dr. Daniel Bornemann
New Sector, Division, & Service Line Leads:
Omar Ahmad (Global Managing Partner Healthcare & Life Sciences)
Grigori Bokeria (Managing Partner Central & Northern Europe)
Christian Schuler (Global Head of Health)
Mert Terzioglu (Co-Managing Partner APAC, joining Jan Weiser)
Sara Yamase (Global Head of Technology, Media & Telecom)
These changes reinforce Simon-Kucher’s commitment to long-term strategic growth, driven by leadership.
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,000 employees in 31 countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve
this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.