What is the METAVERSE?
The metaverse has the potential to change the way the world and society operates. From a commercial perspective, the metaverse will create new products, new business models, and new sales, marketing, and monetization approaches. It will extend how we engage with consumers, enhance how we conduct business between companies and redefine how we build brands.
It will evolve how we create sustainable growth for our businesses.
PAINTING A CLEARER PICTURE OF THE METAVERSE
What is it & how did we get here?
The metaverse will be an evolved version of the internet. One that is a social and immersive real-time blend of our physical and digital lives.
CREATING SUSTAINABLE GROWTH IN THE METAVERSE
Where are we headed?
The commercial opportunities created by the metaverse and the underlying technologies are significant, both short and long-term.
UNLOCKING THE RIGHT OPPORTUNITIES FOR INNOVATION
How do we get started?
Companies should start exploring and implementing the building blocks for a metaverse strategy today.
GENERATING GROWTH IN A PHYGITAL WORLD
Let’s grow together
Simon-Kucher is uniquely equipped to support companies across the entire spectrum of metaverse growth opportunities.
Our latest
METAVERSE SPOTLIGHTS
WE SUPPORT YOUR GROWTH
Dynamic metaverse strategies
As commercial business models evolve, players need to strategically link metaverse opportunities to their overall corporate vision and brand identity. Simon-Kucher…
- Develops holistic corporate metaverse and Web3 strategies
- Creates metaverse business model designs and go-to-market plans
- Defines use-cases and prioritization tactics
- Designs ecosystems and manages virtual innovation
WE SUPPORT YOUR GROWTH
Integrated metaverse sales
New routes-to-customer will change traditional sales approaches, creating new sales models and channels both for existing (physical and digital) as well as future virtual offerings. Simon-Kucher…
- Creates customer segmentations and virtual territory designs
- Integrates virtual sales approaches into omni-channel strategies
- Empowers digital sales forces to drive sales of existing products
- Defines token launch, sales and distribution mechanisms
WE SUPPORT YOUR GROWTH
Immersive Metaverse Marketing
Identifying new communication channels, driving immersive brand-building and personalized digital advertising initiatives will be critical to tapping into new markets. Simon-Kucher…
- Develops your in-metaverse algorithmic promotion management
- Creates engaged, effective communities and marketing approaches
- Designs tokenized loyalty programs that deliver at scale
- Optimizes virtual customer journey and drives marketing-mix effectiveness
WE SUPPORT YOUR GROWTH
Innovative metaverse monetization
As digital tokenization increases, clarity on how value can be created and captured is fundamental to unlocking growth in existing and emerging business models. Simon-Kucher…
- Creates AI-based dynamic pricing tools to fuel growth
- Builds revenue models for metaverse innovations and virtual goods
- Designs platform tokenomics to maximize value creation and capture
- Develops customized disintermediation pricing strategies
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FURTHER INSIGHTS
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