The customer–linking strategic goals to tangible results
At Simon-Kucher, we understand the importance of the customer.
We work with you to optimize every step of the customer journey, helping you to develop great propositions and services based on a deep understanding of value delivery and willingness to pay.
The result? We unlock better long-term, profitable growth and create customer trust, loyalty, and advocacy.
It’s a win-win for everyone.
How we can help
Customer data and insight
We help our clients to understand their most important customer data
the data that matters most. For example, why do some customers churn, their pain points, and what do they need and value?
This helps us craft winning value propositions based on hard facts that really deliver impact.
We help clients to segment their customer base in practical ways that can support real marketing action; we go beyond the obvious to incorporate behavioral economics, and we create – among others – multi-brand strategies and customer loyalty programs.
Our rigorous and fact-based approach allows you to serve multiple customer segments with differentiated propositions while increasing your return on investment.
Our case studies
- Consumer
- Financial Services
- Life Sciences
- Industrials
- Technology, Media, Telecom
Adapting marketing to ambitious growth in the fashion industry
Discover how we propelled a premium fashion client's growth by reallocating 50% of their marketing budget to new channels.
Personalized voucher recommendations for a bank’s customers
Find out how we increased conversion rates on the bank’s loyalty network app and brought the customer experience to a new level.
Optimizing the access strategy for the launch of a novel vaccine
Through a streamlined sales team engagement approach, our work helped our client develop a plan to secure widespread access to a new travel vaccine at launch.
Resetting the portfolio towards sustainable growth
Find out how we helped Hydro Extrusion Europe commercialize low-carbon and recycled aluminium and achieve profitable decarbonization.
Developing the go-to-market approach for a German energy provider
Learn how we helped to increase D2D channel revenue by designing a new incentive program to reward and retain top sales partners.
The right offers for the right customers.
We bring a customer lens to developing new product offers and services,
accurately modelling the financial impacts and reducing the risk of new launches.
Our work ranges from proposition and portfolio design to product positioning. All rigorously researched and tested.
Helping you focus on the value-add features and services that can make a real difference to commercial success or failure.
Our approach – delivery at pace
At Simon-Kucher, we understand the complexity that underpins commercial strategy and operations; we are thorough in our analysis and recommendations but work at pace to embed change in our client’s organization and processes - bringing our insights and best practices to make a measurable difference.
Explore our capabilities
Contact us
Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.