Fast-Moving Consumer Goods (FMCG)

We know your challenges: Our comprehensive approach for profitable growth.

At Simon-Kucher, we offer solutions that empower FMCG manufacturers to return to profitable growth. Our expertise has assisted midsize to global players in achieving 5-10% incremental growth by enhancing their marketing and commercial approach.

In today’s FMCG landscape, ensuring consumer engagement with your brands presents a myriad of challenges. Shrinking household budgets and declining brand loyalty lead to increased brand switching, down-trading to private labels, and a preference for promotional purchases. Additionally, consumers are less receptive to innovations, and the changing dynamics of information behavior and media consumption make it difficult to effectively address target groups.  

Retailers, too, must struggle in a high-cost, price-sensitive environment. Cost pressures drive retailers to adopt more aggressive negotiation strategies and promotions. Buying groups, especially in net price negotiations, become pivotal players. Retailers’ increasing demand for sustainability and a reliable supply, as well as the growing significance of e-commerce heighten pressure on already tight margins.

FMCG companies are confronted with their own set of cost-related difficulties. High operational costs, persistent inflation driving up the cost of goods, employees’ significant salary demands, and the volatile economic environment contribute to unpredictable costs. When combined with substantial price increases and reduced volumes, this creates scale effects, necessitating innovative solutions for sustained profitability.

At Simon-Kucher, we recognize the intricacies and dynamics in the FMCG industry and are committed to assisting you in navigating these challenges with our 360-degree suite of solutions. Our expertise has assisted midsize to global players in achieving 5-10% incremental growth by enhancing their marketing and commercial approach.