The business of better growth

Pricing as a leadership lever: Driving growth from the boardroom

Pricing has evolved far beyond a tactical decision — it is now a vital driver of profitability, innovation and long-term growth. Yet many organizations overlook its strategic importance, focusing on product development or sales while underestimating the transformative potential of effective monetization strategies.

Consumers in the driver’s seat: The demand revolution

At a time where environmental and social challenges loom large, sustainability has become a non-negotiable aspect of business strategy. Organizations must abandon outdated, cost-driven views of sustainability and embrace its potential to unlock long-term growth and profitability.

Data: A growth catalyst not the goal

The link between data and success is undeniable — 93% of organizations have adopted or plan to adopt a digital-first strategy. Yet many still prioritize data collection over its application. Businesses need a shift in mindset: data isn’t a destination, but a powerful fuel for growth.

Placing sustainability at the heart of growth

“Future sustainability is going to come from embracing circularity, from investing in nature-based solutions for climate change, and from creating sustainable products that speak to a new generation. These are the pathways, but we must start to build them into the business today.”

Watch Shikha Jain, sustainability partner with commercial growth specialists Simon-Kucher, explain how companies can start their journey to better growth.