Prioritizing pricing excellence for sustainable growth in medtech and diagnostics

Getting B2B sales to sell: Reduce dead sales time with digital processes

How to best measure promotional effectiveness: Everything you need to know for calculating promotion ROI

Our article series, Promotional Effectiveness in the Middle East, discusses six pillars for successful promotions. In part one, our local expert Lovrenc Kessler covers everything you need to know for calculating promotion ROI.

The 7 drivers of effective sales promotions in the UAE

In this series, Lovrenc Kessler shares seven drivers to be considered in every promotion strategy, supported by best practices in the UAE.

CDMO marketing and sales excellence: Mastering sales funnel fundamentals

Provider pricing 2024: The end of one-size-fits all strategies

Excel is dead, long live Excel: Finding its place in modern enterprise architecture

Dynamic pricing: Maximizing the potential of EV charging

Crafting effective patient affordability programs for better access