Promotion excellence in China – start with data centralization

Competition in the Chinese consumer market is fierce, making promotions the most common marketing lever. However, when it is run continuously, promotions start to lose their impact. The dilemma? Competitors are in full swing with their promotions and there is pressure to follow. Our experience with the Chinese market shows: to unlock revenue growth and generate flywheel effect you need a digital promotion system. 

Insurance trends in the metaverse

The metaverse and its underlying technologies offer significant commercial opportunities to drive growth for insurers in both the short and long term. Successfully laying the foundations for this growth requires clarity and flexibility across four commercial growth levers: strategy, sales, marketing, and monetization.

Key commercial topics for private banks and wealth managers in 2023

Owing to major factors such as supply chain shortages, inflation, Russia’s invasion of Ukraine, the energy crisis, and the continued COVID-19 pandemic in some regions of the world, 2022 marked the end of a bull run that had lasted over a decade.

Equipment-as-a-Service: Moving to a new revenue model

What are the benefits of Equipment-as-a-Service models and how can suppliers develop a winning proposition? We have identified seven key decisions that suppliers need to make so they achieve long-term, sustainable growth.

How banks can succeed in 'Save Now, Buy Later'

A new payment method centered around saving is turning the concept of Buy Now, Pay Later on its head.

Wheat prices likely to remain at high levels

Key commercial topics for private banks and wealth managers in 2023

2022 was the end of over a decade long bull run, triggered by Owing to major factors such as supply chain shortages, inflation, the war in Russia’s invasion of Ukraine, the energy crisis, and the continued CovidCOVID-19 pandemic in some regions of the world, 2022 marked the end of a bull run that had lasted over a decade.

Why are sales organizations not excited about price increases?

How to prepare your P&MA function for the future – current challenges and best-practice solutions

Is your P&MA function future ready? The increasing complexity of products, intensified competition, evolution of payers’ needs, and stricter healthcare systems are some of the factors that have increased the need to check in on your P&MA function!

2023 China Medtech Industry Outlook

Building on ongoing in-depth discussions with leaders in the medtech industry, our 2023 China Medtech Outlook is now out, with key themes highlighted in the article.