What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

Trending Topics

Holiday Shopping Report 2024
2024 Global Telecommunications Study results
The Demand Revolution
Streaming Study 2024
Better Health
Unlocking potential with Revenue Growth Management
Sustainability 2024: Navigating consumer behavior
Better Market Access in Pharma
Better Biotech Growth
Generative AI
EV market in US
May 16, 2023 | Blog

The US electric vehicle market: Cultivating consumer interest for the long term

Denmark
Sustainable cars
May 11, 2023 | Blog

Danish car buyers want to save the climate – but aren’t willing to pay extra

Automotive
Denmark
Sustainable groceries
May 11, 2023 | Blog

Danish consumers take sustainable groceries for granted

Consumer Retail
United Kingdom
interest on deposits
May 10, 2023 | Blog

Managing deposits in the new interest rate environment in the UK

Financial Services
pricing management software
May 09, 2023 | Blog

Combining software and price strategy: What type of pricing software do I need?

Netherlands
margin strategy
May 08, 2023 | Blog

Calling the peak of inflation: Rocketing up, parachuting down

Industrials
OTC
| Case Study

Implementation of an OTC marketing strategy by leveraging growth hacking tools

Healthcare & Life Sciences Consumer Healthcare
engagement
| Case Study

Market opportunity assessment and engagement strategy for inclusion in immunization programs

Healthcare & Life Sciences Pharma & Biotechnology
healthcare
| Case Study

Assessing the channel expansion potential for a leading consumer healthcare (CHC) manufacturer

Healthcare & Life Sciences Consumer Healthcare
digital commercial excellence
May 05, 2023 | Blog

Elevate your B2B strategy: Digital commercial excellence in volatile economic environments

watch
May 05, 2023 | Multimedia

Better by the day: How staying healthy changes healthcare

Healthcare & Life Sciences
growth
| Case Study

Definition of a go-to-market and growth strategy for a vitamins portfolio as part of a post-acquisition process

Healthcare & Life Sciences Consumer Healthcare
United States
consumer retail market
May 04, 2023 | Blog

Top 5 trends in the Canadian consumer market

Consumer Retail
Denmark
monetize software
May 03, 2023 | Blog

How to monetize top vs. long-tail customers in software

Technology, Media & Telecom Software, Internet & Technology
generative ai pricing
May 02, 2023 | Blog

How to gain value from pricing with generative AI

Consumer
OTC
| Case Study

Assessing a potential OTC launch for an established Rx glucose monitor

Healthcare & Life Sciences Consumer Healthcare
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