Joshua is a Partner and Head of Healthcare and Life Sciences (Singapore) overseeing Life Science consulting topics across Southeast Asia, South Asia, and Australia.
As a leading member of Simon-Kucher’s Emerging Market Center of Excellence, Joshua has facilitated the launch of hundreds of products across various therapeutic areas, helping multinational companies unlock patient access in challenging markets that lack traditional public funding mechanisms.
His primary areas of focus include:
- Pricing & Market Access strategies in Asia Pacific
- Patient Access Program strategies
- Market and asset attractiveness assessments and prioritization
- Innovative financing and payment models
- Patient journey mapping and segmentation
- Value narrative development and brand positioning
- Product Lifecycle Management strategies
- Gross-to-net pricing and excellence
As a member of Simon-Kucher’s Life Science leadership team in Asia, Joshua provides expert knowledge across both developed and developing markets in Asia Pacific. He has extensive experience in oncology, infectious diseases, hematology, and C&G therapies.
Joshua earned his B.Sc (1st class) in International Business from the University of Birmingham, with professional experience in Singapore, Malaysia, Thailand, and Vietnam.
