Alexander Zimm is a Director in Simon-Kucher's Vienna office. He is part of the company’s Global Telco and Energy practice and an expert in marketing, behavioral psychology, pricing and sales.
Alexander was working as a brand manager in FMCG for various product categories, before he moved into the telecommunication sector, where he has been working at UPC (subsidiary of Liberty Global) and T-Mobile (subsidiary of Deutsche Telekom) in the B2B- and B2C-segment before he started at Simon-Kucher.
He is an expert in strategic marketing topics, such as developing go-to-market strategies, product portfolio optimization, pricing strategy design and sales optimization strategies. He has consulted clients across Europe/CEE ranging from global telco groups to local operators.