Population health management is a growing feature of many healthcare systems desperate for innovative solutions to serve their healthcare needs better.
Policy development, drug development and access, commercial health management, and digital innovation is a growth area for many health IT companies.
Our client, a leading technology company, was looking for help to optimize the business model of their population health management software and maximize the growth potential.
Our team looked at three key business model elements, developing the offer design, packaging, and monetization model for the greatest impact.
First, we optimized the packaging approach to determine the best product configuration.
Second, we assessed the price and monetization model, including working with our clients to examine their preferred price metrics.
Third, we did an evaluation of the price sensitivity to determine the critical price thresholds and their impact on adoption.
Our work optimized the software business model, and our client will realize a 40% revenue increase based on our recommended approach.
Our work optimized the software business model, and our client will realize a 40% revenue increase based on our recommended approach.
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