Frederike von Wissel is a Senior Director in the Hamburg office of Simon-Kucher. She has been working in the Consumer & Retail Practice since 2010 and has extensive experience in advising national and international consumer goods companies. Her focus is on FMCG, consumer durables, fashion, lifestyle, sporting goods and ingredients.
She advises companies on all commercial excellence topics - from strategy and pricing to marketing and sales. Her claim: tailor-made concepts that bring measurable success in practice.
Frederike studied business administration at the University of Cologne and at Fudan University in Shanghai. Her understanding of the industry enables her to recognize trends at an early stage and support companies in positioning themselves successfully on the market.