Press Release

Simon-Kucher Announces Pro Bono Partnership with WWF, Championing Sustainable Business Transformation 

Global consultancy offers strategic support to WWF, supporting the non-profit in building stronger corporate partnerships worldwide to advance environmental and social impact.

Geneva, February 18, 2025 – Simon-Kucher, a global consulting firm, has announced a pro bono partnership with the World Wildlife Fund for Nature (WWF), the world’s leading non-profit organization for sustainable development. Through training and consulting, Simon-Kucher will provide strategic expertise to WWF offices worldwide, empowering them to develop transformative corporate partnerships that benefit both people and the planet.

“Our collaboration with WWF reflects our commitment to driving better growth through sustainability,” said Anne Rupp, Global Head of ESG at Simon-Kucher. “By aligning our expertise in strategy, pricing, and commercial excellence with WWF's impactful mission, we aim to create meaningful value for businesses and the environment alike.”

Since 2020, Simon-Kucher has worked closely with WWF on various initiatives, building a strong foundation of mutual trust. The firm’s consulting services have supported WWF’s engagement in integrating sustainable practices into corporate value chains and advancing innovative solutions to environmental challenges.

“Simon-Kucher’s expertise has been instrumental in strengthening our corporate partnerships globally,” said Christian Som, Senior Manager Sustainable Markets at WWF Switzerland. “This collaboration enables us to develop innovative business solutions that address urgent climate and environmental challenges while driving long-term sustainable impact.”

Under the new, two-year agreement, Simon-Kucher will support WWF by providing expertise, consulting, and coaching to enhance its strategic and operational approach to engaging potential corporate partners. Clear focus lies on strategy, pricing, and refined negotiation skills to build strong corporate partnerships that benefit both people and planet. Additionally, Simon-Kucher supports WWF in developing business cases for innovative environmental solutions driven by the organization. This partnership exemplifies Simon-Kucher’s commitment to unlocking better growth and fostering sustainable business transformation.

Simon-Kucher partnership with WWF

Further information on the partnership can be found at WWF.ch/partners or on the Simon-Kucher ESG page.

About Simon-Kucher

Simon-Kucher is a global consultancy with more than 2,000 employees in 30+ countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist.

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For further information please contact:
Birte Jung
Email: Birte.Jung@simon-kucher.com

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